Be a Lifesaver in March at Jersey Mike’s

News | Mary Anne Swanstrom | February 24, 2020

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For the second year in a row, Heart of the Valley YMCA is joining forces with Jersey Mike’s Subs restaurants in Huntsville and Madison for the 10th Annual March Month of Giving campaign that funds local charities. During the month of March, customers can make a donation of $1, $3, or $5 to the Heart of the Valley YMCA SPLASH Swim Initiative at Jersey Mike’s restaurants when they purchase a delicious sub sandwich meal. Download these money-saving coupons to Jersey Mike’s to save on your purchase!

The original campaign included Jersey Mike’s Day of Giving during which local Jersey Mike’s restaurants would have donated 100 percent of the day’s sales - not just profit - to help prevent drowning deaths in Tennessee Valley children. Because of restrictions placed on restaurants by COVID-19, the day has been postponed.

“Last year’s nationwide Month of Giving initiative raised more than $7.3 million for charities making a big difference in their local communities, and this year, we hope to raise even more,” said Peter Cancro, Jersey Mike’s founder and CEO.

The Heart of the Valley YMCA is a 501(c)(3) community organization with the charitable mission to provide programs and membership to all regardless of their ability to pay a full fee. The Y’s SPLASH initiative provides free or low-cost swim lessons to children from under-resourced households as well as free swim education to every third-grader in Madison public schools. The Y provided 1,685 swim lessons and gave back $20,961 in fee assistance to under-resourced families for swim lessons in 2019.

“On average, two children die every day because of drowning, and African- American children are three times more likely to die of drowning than their white peers,” said Jessica Luther, Heart of the Valley YMCA Director of Annual Giving. “Drowning deaths are 100 percent preventable, and the YMCA believes in the positive power of water safety education to save lives.”

In 2019, the Y reinvested over $1.2 million into the community by providing free and reduced cost programs and membership to under-resourced children, families and individuals.
For more information about the Heart of the Valley YMCA’s charitable mission, visit

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